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 Marketing

Length: 3 years

Level: Bachelor

Fee: 2 950 € / year

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Knowledge:

  • Know the concepts and principles of marketing.
  • Know marketing management principles and technique.

Skills:

  • Able to run a marketing department.
  • Able to provide arguments to discuss the current issues of marketing.
  • Capable of conducting research and interpret the results about marketing processes within the company.
  • Able to independently direct the competence development in marketing science.
  • Able to organize work independently.
  • Able to work in a team.

Competences:

  • Able to collect and analyze marketing information using a variety of methods and information and communication technologies.
  • Able to make decisions about an organization′s marketing activities using various types of information.
  • Able to find solutions in the course of the research study or to the problems identified by an organization′s marketing performance analysis.

Course Info

Aims:

  • To prepare marketing specialists with analytical and systemic thinking, whose knowledge and skills allow to plan and organize marketing activities in an organization.

MANDATORY STUDY COURSES


  • Introduction To Studies
  • Management
  • Sales Management
  • Management Information Systems
  • Business Economics and Planning
  • Regulatory Framework Of Business
  • Intellectual Property Rights
  • Accounting
  • Statistics
  • Research Methodology
  • MicroeconomicsMacroeconomics
  • Labor, Environmental And Civil Protection
  • Study paper
  • Latvian language (for foreign students)

COMPULSORY ELECTIVE STUDY COURSES

Block „Internship”
  • Internship at Business incubator


Marketing and types of marketing

  • Marketing
  • Workshop "Digital Marketing"
  • Workshop "Event Marketing"
  • Workshop "Influencer Marketing"
  • Workshop "Content Marketing"

Marketing Communication and Psychology
  • The Psychology of Communication
  • Workshop "Visual Communication"
  • Workshop “The Art of Speech and Presentation"
  • Marketing Communication


Modern Marketing Research
  • Workshop "Digital Analysis (SEO, SEA)"
  • Sociology
  • Consumer Behavior in the Market

Marketing Management
  • Marketing Planning
  • Workshop "Creative ideas"
  • Branding

Marketing Solutions
  • Workshop "Digital and Social Media Marketing DSMM"
  • Workshop "Multimedia Solutions"

Foreign Languages
  • Professional Foreign Language I
  • Professional Foreign Language II

FINAL EXAM

Bachelor Paper

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